The Fashion Revolution is almost upon us!
So you’ve never felt like a revolutionary? You know there are people in the world who make change – some people who take action to make change in the world – but that isn’t you is it? You’re not a revolutionary – hell you’re not even sure if you’re fashionable…
From Monday (April 18) Fashion Revolution begins with a call to arms – a call to consumers around the world to ask the question of the fashion industry and demand to know #whomademyclothes.
This international campaign aims to awake the silent majority that is the fast fashion consumer body and mobilize shoppers in to affecting change in an industry which, in many instances, is unable or unwilling to ensure that even their final factories are providing workers rights and safety or environmental guarantees.
The Fashion Revolution aims to mobilise all of those who wear fashion to demand accountability by calling, en masse, on fashion retailers to tackle exploitation of people and resources. The #whomademyclothes aims to push brands, factories and manufacturers to share the true stories of the people who make clothes for the fast fashion market.
Orsola de Castro, Co-Founder of Fashion Revolution said: “Who Made My Clothes should be a simple question. Most people would expect a brand to at least know the final factory where their garments are cut and sewn. The Behind the Barcode Fashion Report published last year found that 48% of brands hadn’t traced the factories where their garments were made, 75% didn’t know where their fabrics came from and 91% didn’t know where the raw materials came from.
“Brands rarely acknowledge that the clothes they sell have been made by thousands of people working in factories, fields and other hidden places around the world.The global fashion industry is opaque, exploitative and environmentally damaging and desperately needs revolutionary change. Producers have become faceless and this is costing lives. ”
The Fashion Revolution was started following the deaths of 1134 and the injury of a further 2500 when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh on 24 April 2013. The Rana Plaza disaster was a metaphorical call to arms, sparking a consumer appetite for revolutionary change in the fashion industry.
So how do you get involved – well it’s simple:
- Show your clothing label. You could turn your clothes inside out to make more of a statement.
- Follow that brand on social media with this message: “I want to thank the people who made my clothes, @brand #whomademyclothes?”
So, in a world where the fast fashion you wear can mean life or death for factory workers on the other side of the world, being a fashion revolutionary can hardly be simpler – show your tag, tackle the labels – start an uprising from your own wardrobe!
- Fashion Revolution Week 2016 will feature hundreds of activities, stunts and social experiments in countries across the world to demand a fairer, cleaner, more transparent and more beautiful fashion industry- starting with Fashion Question Time at the UK Houses of Parliament on Monday 18th April hosted by Mary Creagh MP. Panellists will include Livia Firth and leading fashion industry experts. For more information on the revolution visit fashionrevolution.org